By Kaiti Snell

At the end of each year JWT takes on a global initiative, tracking upcoming trends likely to influence consumers’ lives in the coming months. For the 10th anniversary of this report, the agency looked back on its past predictions to see which ones would still be big in 2015. JWT Canada conducted its own survey in this country to localize the global trends, and in this five-part series, exclusive to strategy, the JWT Canada Front Row Insights Team break down the 2015 Trend Report with new Canadian data and examples.

http://strategyonline.ca/2015/01/21/who-exactly-is-your-consumer-these-days/